How to slightly promote the landing page?

Question

Search Engine Optimization

I have a website on simple html, there is feedback and that's it. We need to push it forward somehow. How to do it for free. What to read?

Answer 1

www.sbup.com/seo-forum/poiskovaya_optimizaciya_v_o...

Answer 2

No way

Answer 3

It all depends on the region.
It is almost impossible to promote a one-pager in Moscow (only for branded queries).
It is important to understand that Yandex, using the Matrix.NET algorithm, sees how visitors behave on the landing.
1. He sees your H1 headings (should be 1 per page with keywords and written in human-readable Russian, for example "Premises and offices for rent in Moscow City. Price from 5,000 rubles per square meter." Also for search results+ snippets affect H2 headings (up to 8 headings per page) The algorithm for generating snippets is not disclosed, but here are the basic principles
2. Matrix.NET sees which text blocks visitors linger on (you can see them in the "scroll map" report), i.e. it becomes clear what content is really interesting to users. Receiving this data, it reads the content of these blocks and promotes the site by the keys that are included in such blocks.
3. He sees the conversion, and also sees if the user returns to the search and goes to other sites after visiting your site (read: did not satisfy his need). Thus, he can draw a conclusion about the quality of your resource in particular and the quality of your business in general.
In total, Matrix.NET takes into account more than 500 user behavior parameters and site content analysis results when ranking SERPs.
Focus on the correct design of important content, prescribe headings, answer calls and call back on requests as quickly as possible.
What helps the user find what they are looking for makes your site interesting for the search engine as well. The most useful sites are given priority in the search results.