How to skip a line in Sublime during mass replacement?

Question

Hyper-V

For example, I have several files in a folder with this piece of code:

Текст</td>
<td>123</td>
</tr>

Need to be replaced with:

Текст</td>
<td>123</td>
<td>еще ячейка<td>
</tr>

but, the line <td>123</td>must be ignored, because the number inside in all files is different.