How to shorten the brief for website development?

Question

Freelance

There is a drafted brief for the development of a turnkey website .
I looked and realized that it was too big .
What do you think can be crossed out that is not so important?

1. Name of your company:
2. Responsible for the site: - Full name - Phone - e-mail
3. Responsible for completing the brief: - Full name - Phone - e-mail
02. Brand information
1. Company name: how it will be displayed on website
2. Company's slogan:
3. Company's field of activity:
4. Main direction: wholesale, retail, services, production, etc.
5. Goals and objectives:
03. Extended information about the company and services
1. Company's activities: in order of priority
2. Main activity:
3. Company structure:
4. General idea of ​​the product/service:
5. Product/service features:
6. Competitors: - main competitors - their strengths and weaknesses - links to competitor sites
7. Your main competitive advantage:
8. Strengths and weaknesses of the company:
04. General information for creating a site
1. Domain presence: presence and name, if any (www.site.ru)
2. Presence of a logo:
3. Presence of corporate identity: BrandBook or StyleGuide
4. Desired project launch date:
05. Information about site visitors
1. Describe your site visitors Describe age, professional, geographic, social or other important categories of visitors
06. The purpose of the site
1. Select one or more goals for creating a site: Finding new customers Product advertising Increasing sales Information customer support Favorable company image
2. Other goals: describe
07. Additional developments
1. Need to develop additional graphics and design elements: Logo development Brand Book Style Guide Corporate colors and fonts Business cards
2. Other additional developments: describe
08. Site design
1. Type of site design: Image Main attention to the graphic part Informational Minimum of graphics, maximum of text
2. Other type of design: describe
3. List 3-6 sites, which design you like:
4. Describe what you like about them:
5. List 3-6 sites whose design you DON'T like:
6. Describe what exactly you DON'T like about them:
7. List the sites, the main competitors:
8. Describe what you like and don't like about them:
9. Site by type of information presentation to the client: Business card Corporate Corporate with product catalog Online store Information portal Other type

Answer 1

Throw everything to **holes and leave a form with two fields: name, phone. And below the button - leave your phone number and we will call you back. Next, make an appointment with the client and in a conversation write down everything you need to create a site. After that, you send the completed brief to the client to confirm that everything is filled out as it should.

Answer 2

Full name, contacts and a convenient time to call. Everything else is in the interview.

Answer 3

Have you tried to think for yourself what answers you do not need when developing a site?

Answer 4

You know where the cool TK is, well, I don’t know for a designer - but for a programmer - in the official manual of the first symphony. There userstory -> sketch -> code + design