How to set up the display of products from Yandex.Market in the big Yandex Search?

Question

Yandex Market

Good afternoon!
I have been observing this situation for a month now - 85% of the money deposited into the Yandex.Market account is debited for clicks in the big Search. The problem is that the search requests for which Yandex shows my products are very general, so these ads are not targeted visitors.
How to exclude the display of goods in a large search for general queries? Despite the fact that for the same request, but in the search directly for the Market, I would like to leave the issue.
There are several mentions of stop requests in the Market help, but nowhere is it shown how to work with them.