How to set up retargeting for scenarios?

Question

contextual advertising

Hello.
There is a website that sells certain exclusive products.
There was an idea to catch up with departed visitors with the help of retargeting, according to the following logic:
- If you performed a targeted action with a product (downloaded a presentation) - catch up with it with a mini-land dedicated to this product.
How can this be technically implemented?

Answer 1

If you are interested in contextual advertising, then use regular campaigns with the retargeting function.
Using Yandex.Direct as an example: you create an advertising campaign with retargeting on the same account that contains the Yandex.Metrica counter for the main site. Using the counter, you set up audience segments for use in the campaign (those who have reached the goal, visited a specific page, etc.), create ads in the campaign targeting the configured segments and with a target link to the desired landing page. Thus, you will get the number of ads equal to the number of segments and the number of landings.