How to set up Facebook Pixel form submission conversion?

Question

Facebook

I set up Facebook Pixel, added the following after the fbq('track', 'PageView') line (according to the advice of English-speaking forums):

<script>
document.addEventListener( 'wpcf7submit', function( event ) {<spoiler title=""></spoiler>
    fbq('track', 'Lead');
}, false );
</script>

Can you please tell me how to correctly set up a conversion using Facebook Pixel to send a form from a site to Wordpress? In which columns does Ads Manager track this conversion? And the last question: if you send the form, will it count the conversion or is it necessary to send the form specifically after clicking on the ad?

Answer 1

Here is full and detailed information with answers to your questions:
https://developers.facebook.com/docs/facebook-pixel
https://developers.facebook.com/docs/facebook-pixe...
If you have a form on site, then you need to send data in this way https://developers.facebook.com/docs/facebook-pixe... in order to transfer data to Facebook and further target your customers.
For this to work properly, it is better to send the form via Ajax, in the callback of which you will have an fbq () call with client data.