How to promote a site through facebook?

Question

Facebook

There is a news site, designed according to all standards and news are added regularly, but visits on the day 1-5, they advised to tie social networks, so I decided to start with facebook, I looked at how the api works there, it seems nothing complicated.
But who will visit the new news page?
I have 2 options, Google will raise the site in the search results since the links to the site will be from fb, the second is to automatically invite everyone to friends and thereby make the page more popular and, accordingly, the site itself ...
Tell me how to do it more correctly so as not to get a ban and increase traffic to the site via fb?

Answer 1

A news site gets most of its traffic from bookmarks. So it is important to attract regular readers. To do this, you need to clearly understand the needs of your audience.
As for social networks, this is one of the options for attracting regular readers.
Naturally, social networks have a huge audience. The only question is, can you find it?
After all, there is also a million-strong audience in Runet.
Create your own Facebook page, publish regular news announcements from the site, and write unique articles for FB. Because only announcements no one will read.
Follow the trends and try to create viral posts that will be liked and reposted.
In general, you need to understand: promoting a page on a social network is no less work than promoting your news site.
So, perhaps, you better focus on your site first, and publish 2-3 unique articles a week on FB and news announcements from the site. The audience will catch up if they are interested in you. Of course, you can order targeted advertising.
Inviting a huge number of friends randomly is not worth it: it will just be an empty load. After all, they still will not read your news. I repeat: the promotion of a page in FB is the same work as the promotion of a news site. So you won’t find that free traffic will flow to your site from social networks.