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How to sell a ready-made business created according to a remote model?
Good afternoon!
The following question is of interest: is it realistic to sell a ready-made business that was created on the basis of a remote model of interaction both with customers and with the team of the business itself? (Example: I organized a marketing research agency / web studio (anything): I have my own account managers, an accountant, a lawyer, performers - everything is remote, I work through my own individual entrepreneur.
What will be valuable for the buyer in this business? Customer base?Team?Landing and customized advertising?
I talked with people, they say that a ready-made Internet business can be sold for an amount equal to profit in 1-2 years, is it real?Perhaps there are any methods for evaluating this kind of business?
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Is it realistic to sell a ready-made business that was created on the basis of a remote model of interaction with both clients and the team of the business itself?
In principle, everything is simple.
How to legally formalize the sale ask your lawyer and accountant.
How to find a buyer and negotiate a price ask your account managers.
In fact, it doesn’t matter if the business model is remote or not. It is important that it brings money and preferably in the form of a net, positive profit.
The sale of a business, like any other object of trade, implies its fair assessment. In other words, market value.
The value of a business is the sum of its cash flows that it will bring in over a certain time horizon, minus its liabilities. If it has a positive balance now - well, it can become the basis for estimating future flows.
I will not say that this is a simple procedure, business valuation is carried out by special people - appraisers or investment banks. This is mainly for large companies, where everything is complicated with assets and liabilities. For smaller companies, you can do the valuation yourself or hire someone independent. In any case, both sides of the bargain will approach the "barrier": the buyer and the seller, each with its own price.
From practice: a few years ago I evaluated one freelance exchange from the region. It was still in the framework of the project for start-ups. Here 's the description if you're interested. The owner found a buyer, as I understand it, they agreed on a slightly lower price, but the decision was made on the basis of the data that were calculated for the project at that time.
To value your business, I would suggest two methods:
These two methods take into account the uncertainty in the future, which fits well in the context of your position.
Other traditional methods are not very effective here:
Well, after the assessment, you still need to find a buyer. And that's another story.
In any case, good luck!
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