How to reduce the cost of Yandex.Market?

Question

Search Engine Optimization

Hello, we place goods on the Yandex market, and recently the number of clicks on offers has increased dramatically, although there are no orders.
1. How to determine what is happening?
2. Are competitors clicking on our ads intentionally?
3. Doesn't the Yandex layout itself "cheat" something in order to rip off more money?

Answer 1

1. In order to understand why the number of clicks has increased, but the conversion has not happened, you need to answer a few questions:
- Are there any errors when uploading the price list to the Market?
- Have the rates for goods in the Market changed?
- Why does your offer seem more interesting to users than competitors' offers?
(There may be a low price, low competition, incorrect product names, you should also not forget about seasonality);
- What does the user do when he gets to the page of your site and does the description of the product meet his expectations? (here it is necessary to provide for all possible questions of the buyer: is there a description of the product, pictures, is the basket clearly visible, are the methods of delivery, payment described, if there is feedback: in general, evaluate usability);
2. In Yandex, each click is charged and there is click protection https : //yandex.ru/support/partnermarket/troublesho... your site. Good luck!

Answer 2

3) no
, but for 1-2, marketers usually get money

Answer 3

Hire an SEO analyst and that's it.

Answer 4

Don't reduce it at all. Yandex began to make money in dishonest ways, there was a scandal a couple of months ago.
In general, it's time for sane people to stop using this fool.

Answer 5

You can change the strategy to a percentage of the sale or switch to monthly