How to reduce cart abandonment?

Question

Search Engine Optimization

I would just like to hear an independent opinion! Tips & Tricks
Better with numbers and sample cases.
Since, most likely, the eye has already blurred and a fresh look is needed.
The problem is the following, revealed a large number of cart abandonments at the very last moment (Adding goods to the cart - viewing the cart - placing an order (and then a person comes out)
It all came down to the fact that we a lot of items to fill out

I would like to just foresee all possible shortcomings at once!
What else can influence cart abandonment besides a large order form
?

Answer 1

1. We throw out all optional fields.
2. Prefill city/region using https://sypexgeo.net/ (use the local version)
3. Full name, phone, mail can be pulled from vk using clickjacking if the user is authorized
https://github.com/romkagolovadvayha/romkagolovadv ... (only LIKE_ID generate different for different users and remember it on the client)
4. Reduce the distance between the fields - the form seems larger than it actually is.
5. If the user has already entered this data at least somewhere on your site, then do not force him to enter it again.

Answer 2

Here is our basket. Everything for the people.

Answer 3

Read the report of the joint study by MasterCard and UsabilityLab on the usability of the online shopping process:
newsroom.mastercard.com/en/files/2015/06/MasterCar...
The screenshot shows the following shortcomings:

1. Too many form fields to get a shipping address. One field "Address" is enough. If desired, you can fasten the DaData service .
   
2. If the user is already authorized and has already entered his address, you do not need to ask him to enter everything again. You can add the ability to select any of the addresses to which delivery has already been made. Similarly with F.I.O. and other contact details.
   
3. Instead of three fields "Last name", "First name", "Patronymic" there can be one "Full name." or something like "How to address you".
   
4. All of the above serves one single purpose - to get the minimum number of required actions for placing an order . Despite the minimum of actions, the user should receive maximum information about what, where and where he orders.
   

Answer 4

Yes, indeed, the first impression is that I really want to leave.
Sadness immediately evokes: if I want to go through this entire quest to the end, then it is very tiring ....
Some bookmarks, a million fields, the length of the form is 3 screens ... - I don’t like it.

Answer 5

Just look at the baskets at popular stores.
For example, the most popular in Ukraine: rozetka.com.ua
My mother (50 years old, not at all friendly with a computer) - and even then she makes orders in Rozetka literally in 3 clicks without any problems.