How to properly do SEO for a site by region?

Question

Search Engine Optimization

Good afternoon dear ones.

There is an online store that will open in other areas.
Prompt:
Make a copy of the site on subdomains?
If so, is it necessary to rewrite the texts so that it is not a double? Or is it enough to change phones?

What additional manipulations need to be done in the webmaster, maybe Yandex.organization, so that there are no sanctions?

Answer 1

• Contacts in content
  
• Region references in content
  
• Region references in standard meta tags
  
• Mentions of the region Meta tags for social networks
  
• robots.txt (host, sitemap)
  
• sitemap.xml
  
• You can split the metric
  
• In services for webmasters, add as different sites
  

This is by no means a complete list.)

Answer 2

www.mvideo.ru

Answer 3

Put "human" subdomains in the URL
Search engines love it.
Addresses in contacts and city in meta tags

Answer 4

How to properly do SEO for a site by region

1. adding all subdomains to Yandex and Google webmaster
   
2. assign regionality to subdomains and send them for re-bypass
   
3. add city variables to website meta tags
   
4. parallel add variables to site content
   
5. connect number 8-800 and place it on all subdomains instead of the main number
   
6. original sitemap (sitemap.xml) for each subdomain
   
7. separate robots.txt for each subdomain
   
8. configured https protocol for all subdomains with correct redirect
   

PS:

• variables for the city in two cases (Kaliningrad and Kaliningrad)
  
• informative articles are best left on the main domain.