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Ruben Babaev2015-05-18 13:36:55
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Ruben Babaev, 2015-05-18 13:36:55

How to properly A/B test a banner?

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There are several options for text and several options for icons in front of this text.
Each time the page loads, a random icon-text pair is generated.
Upon success (click), the event is sent to Yandex.Metrica.
Question: Is it correct to collect statistics for successful pairs (icon 2, text 4) or separately for icons and separately for texts (icon 1 CTR 4%, icon 2 CTR 2%, text 1 CTR 3%, text 2 CTR 5%) ?

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