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What is the accuracy and principle of the phpA-B split testing class?
Good afternoon! There is a need to try the phpA-B
split testing class .
I looked, unfortunately I didn’t find reviews and sensible descriptions of the results of working with this class, I’m looking for those who worked with it to answer the question: how accurate is the division obtained with two-variant split testing? If I understand correctly, the breakdown occurs randomly:
...
srand((double)microtime() * 1000003);
$this->current_variation_key = array_rand($this->variations);
$this->current_variation = $this->variations[$this->current_variation_key]['name'];
...
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Given the theory of probability - the distribution in the first case may not be exactly 50/50.
But here you need to clearly understand 2 very important things:
1) When split-testing, you need to measure not the number of target actions, but the conversion as a percentage.
That is, for example, case A was shown 2000 times, 20 purchases were made, the conversion was 1%.
case B was shown 1000 times, 15 purchases made, conversion 1.5%.
That is, case B is 50% better than case A.
2) Any split tests make sense on a large sample. You can read more in Google or liraltd.com/raschet-dlinyi-vyiborki-dlya-testirovaniya
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