How to promote the site? Are keywords and description meta tags needed now?

Question

Search Engine Optimization

How to promote the site? Are keywords and description meta tags needed now? I will be glad to any answer.

Answer 1

Successful promotion is based on:
1. Valid HTML markup
2. Indication of the value of the title tag on all pages (50-60 characters). Try to include your keyword here, preferably at the very beginning
3. Setting the value of the description meta tag (150-170 characters)
4. On pages in the text, use the h1 or h2 tag as the main heading of the title; the text itself can be divided into semantic parts and indicate for each of them the subheading h3 - h6; it’s good if there are lists (ul, ol)
5. Enter keywords evenly in the text, approximately every 300-500 characters
6. Create an XML sitemap
7. There should be an adaptive version for mobile devices
8. A high indicator when checking your site in the PageSpeed ​​Insights service (takes into account the site loading speed, the use of modern technologies, there is a check specifically for seo), it also gives recommendations for improvement
. Everything else depends on the type of site. For a simple "business card" or a small reference book, all of the above will do.
But if you, for example, have an online store or a large news portal, then you definitely need micro-markup ( https://schema.org), including for social networks.
If the site is a service provider, then you need to specify geo-tags so that customers can see the address and contact information directly from the search engine.
If the resource is multilingual, then you need to specify canonical links.
And keywords today can no longer be used.

Answer 2

Keywords is not.
Description - optional if you can provide a higher ctr than the auto-generated ones.

Answer 3

markup is more important, but will not be superfluous

Answer 4

description - required, Yandex in the webmaster panel shows a notification if this one is not filled in on some pages or it is not there.
keywords - it doesn't really matter, Sergey correctly said "It can be taken into account"
Now behavioral factors rule. Just filling these tags in correctly is not enough

Answer 5

Yes, just like before, of course you need

Answer 6

This is one of the most important things to do from the very beginning.
keywords - no longer taken into account they do not need to be used
You need:
Title
Description
H1
titles H2
titles H3 titles
(Obligatory presence of a keyword on your subject).

Answer 7

Today, website promotion is becoming an increasingly difficult task. Condo SEO methods (buying links, link spam) are getting worse and worse. Search engines have learned to recognize all such cases. That's why the best option to get links is content marketing.

Create high-quality articles on your topics and post them on trust sites.
It makes no sense to create accounts on social networks just like that: you need to create viral topics and competently promote the social network itself.

SEO promotion is playing an ever smaller role, it is being replaced by LSI copywriting. That's why you should focus on the usefulness of content for consumers - you have to solve the problem of a search engine user who came to your site.
A good way to promote is to answer questions on various services. For example, you can promote on Yandex https://yandex.ru/q

You can start a blog on Yandex.Zen and similar resources. Today, the most popular format is video, so you can't go wrong with a YouTube blog.

It is very important to see how your competitors are doing. To do this, it is enough to check who refers to them.

Description (description) still plays an important role in promotion: search engines use it to generate a snippet (if the description is unique and efficient).

No one prescribes keywords anymore - search engines determine the keywords of the text better than ours.