How to promote an online utility, such as a code converter from one programming language to another?

Question

Marketing

I wrote a converter for different languages, better than the available analogues (from online free ones).
Made a web face.
The question arose - what ways to promote?
Separate article on habré? Languages ​​4 pcs. (a few more are converted only in certain areas), you can wind up the bells and whistles (work with entire projects, etc.), but this is the time, but I would like to get users now.
Maybe it’s worth promoting indirectly, that is, creating content of a different kind on the site, and they will find the converter themselves? What content to create? Blog with articles/tutorials/sources?
Or even Google ads?

Answer 1

and that no one comes to the repository from Google and Yandex or something according to the description of the project?

Answer 2

Yes, everything is as usual.
1. Direct advertising such as Direct / Adwords / target in VK / FB / Insta - this is if you quickly gain an audience
If it takes a long time
2. Video tutorials on YouTube 3. VK / FB
group, YouTube channel
4. Discussion threads on specialized forums
5 Blog for seo
well, if on your fingers :) success, skin the site to look