How to promote an online store

Question

Marketing

Hello, the other day I made my online store, I don’t quote the address so that they don’t think it’s advertising. The site is simple, not the most amazing in terms of layout and design.

Can anyone advise effective and inexpensive ways of advertising and promotion other than contextual advertising? Product coffee, the basis of priority and emphasis is placed on quality.

I am especially interested in whether it is possible to advertise around the city and whether it makes sense, there is delivery. The city is not big Irkutsk. Or are people who are not looking for stores on the Internet themselves not yet ready to use such a service, and this is not advisable?

I would be grateful if someone could share their real experience.

Answer 1

I can share my real experience, I do not know how much it will help. Was engaged in a project for the sale / service of expensive paintings.
Visits were distributed approximately as follows:
Print advertising in the city - 0%
Leaflets - 0%
Banner at thematic exhibitions - 0% Contextual
advertising - 20% of more or less targeted traffic
, kiev, design” – 30% of targeted traffic
Communication with thematic buyers on forums, answers to questions somewhere on the Internet, etc. - 30% percent of moderately targeted traffic
The remaining 20% ​​are some kind of acquaintances of acquaintances, etc., word of mouth.
More or less like this.

Answer 2

Try to negotiate cross-marketing with some cafe: they place your flyers on their tables, you put their banner on your website. Similarly with local sellers of coffee machines.
You can move through Vkontakte, but you need to do not direct advertising of your site, but a community of coffee lovers.
Well, contextual advertising rules, yes.

Answer 3

Is there any way to deal with such “writers”?
webmaster.yandex.ru/site/service-plugin.xml?host=5782199&service=ORIGINALS
Original texts
If you publish original texts on your site and other Internet resources reprint them, warn Yandex about the imminent release of the text. We will know that the original text first appeared on your site, and we will try to use this in setting up search algorithms.
______________________
Not a panacea, of course. But at least something. Moreover, sites 5-6 broadcast their habr directly, without changes, even keeping tags and hubs.
Ghouls.

Answer 4

1. Targeting (by region) advertising in contact, facebook
2. Forums and websites of your city, district (posts or banners)
3. order articles SEO tailored for queries related to the region. For example, the article "Coffee in Irkutsk", "a coffee shop in the center of Irkutsk." The word density is 2-6%, 2000 characters in the article, but write in such a way that the article is for people, i.e. text made sense. Describe your store there, or coffee varieties or something else, so that it is useful not only to you, the search engine, but to people.
4. When delivering coffee, put your ads on the door handles, as pizza deliveries do, from these leaflets, according to rumors, the conversion is 1-2%. Those. if there are 100 apartments in the house \ entrance where the courier is sent, then this house will bring another order.
5. Optimize your site, make it selling, try different schemes, the phone on the left - one conversion, on the right - another. Then we choose the best option, and so on. Here, friends write a startup abtest.ru/
for such a thing. 6. Ask for advice somewhere on the site, where people are more knowledgeable.

Answer 5

There is a very good service that will help promote sites through contextual advertising. Here is the link: www.ratingruneta.ru/context

Answer 6

The partner. Let people spin themselves.

Answer 7

You can set up targeted advertising on Vkontakte, this will allow you to find new customers. Useful information in the article socialair.ru/articles/target-ad-vkontakte/?utm_cam... , I set up targeting on it, the process started.

Answer 8

Here - aweb.ua/seo-blog/seo-prodvizhenie-internet-magazina all stages of IM promotion are exhaustively described.
Key elements:
- Content (uniqueness)
- Structure
- Technical nuances
- External optimization

Answer 9

I promote my site on the topic "Goods from China" ( alimarket55.ru ) for free, I just write useful and interesting comments for people on social networks. And to them I add a link to my site every other time.

Answer 10

If you don’t have enough of your own strength, as tosivo does successfully with its store), then PR, recommendations and reviews services work in the same way (the same a25.ru/uslugi/kalkulyator_zakaza_otzyvov_i_piar_postov ). Response to the request of the selected audience and an active link. But here is the question of the budget, it is more relevant for online stores from 1000 positions.

Answer 11

Now it is not easy to promote a site, and an online store is even more difficult, especially in Google, why? Competition is growing every day, thousands of texts are uploaded, thousands of links, thousands of anchors, in general, the competition is fierce. In order to promote your site, store on the first pages of search engines, you need to try very hard. Personally, I realized that you can’t do it on your own, it’s expensive to contact website promotion services, I found a way out - freelance exchanges. I ordered promotion services on several exchanges, and I advise you to do so, I can recommend the https://luckclose.ru/ exchange and Kwork.ru is still excellent. It is better to order website promotion on exchanges, one-time services, not all services are of high quality, of course, but out of 10, 6-7 will definitely be what you need, and there will be excellent results.