How to promote a small service without having a lot of money for it?

Murlakatam2012-08-07 16:29:39

Marketing

Murlakatam, 2012-08-07 16:29:39

Good afternoon, I recently made a small service for people who love to travel - vchemodan.ru.
The essence of the service is to help the user with the preparations for the trip, or rather, the generation of a list of things that you need to take with you.
The question is how to promote it, let's say, with a small budget. To be more precise:
1) Is it worth investing in promotion in social networks?
2) Will contextual advertising for popular travel queries be effective?
3) Maybe SEO?

Answer the question

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11 answer(s)

Nicholas, 2012-08-07
@pnick

You should be banned for this. The service is not assistance in collections - but a simple online store for suitcases.
Very ugly.

Murlakatam, 2012-08-07
@Murlakatam

sorry guys made a mistake - vchemodan.ru
and I got all my karma for this :(

Murlakatam, 2012-08-07
@Murlakatam

Hmm, it didn’t turn out beautifully ... a thousand apologies

a1ndrey, 2012-08-07
@a1ndrey

This is what gray SEO optimization is like. He wrote that the service, but in fact an online store, and catches up with traffic.
Ay yai yai, it's not good how.

nixmale, 2012-08-10
@nixmale

After all, SEO is the foundation. Nowhere without her. Add unique articles to the site, set up links. By the end of October, the site can already see your target audience in the top 10 Yandex. And not how much money you need to spend, how much to work hard on the site itself.

Anatoly, 2012-08-07
@taliban

That's how to promote, sit and pour links on forums and all sorts of resources, the main thing is to write beautifully so that everyone thinks that it is a useful service and not just a store, so that everyone is offended like a comment above =)

YKapodast, 2012-08-07
@YKapodast

Eyes are bleeding :(

Murlakatam, 2012-08-07
@Murlakatam

And really, can anyone help? I am very interested in people's opinions, especially about promotion in the social. networks. Effective or not? Is it worth buying ads in profile groups or are there only bots sitting there?

Murlakatam, 2012-08-09
@Murlakatam

Ok, I get it.
In my case, it is very difficult to understand whether a person is interested or not.
Yes, there are those who generated the list (over 60%), but it's hard for me to say how interested they were and whether they will use the service in the future.

Alexander Loginov, 2012-08-09
@logwino

I think contextual advertising is not very suitable. It is more suitable for online stores, and you have a service. As a result, you will catch up with users who look for fun and most likely will not come back, and you will spend all the money on advertising.
From my point of view, it is more effective to attract traffic from thematic forums with the help of posts and comments. With regard to SEO, it would be possible to optimize queries like how to pack a suitcase, pack a suitcase, pack a suitcase. But their demand is quite low. Then, to work on optimization, most likely, you will have to place a block with text on the main page, which will spoil the design. Although, despite the disadvantages, in the case of SEO, you can attract a small but interested audience quite cheaply.

Murlakatam, 2012-08-10
@Murlakatam

Above I answered about the dates and the city.