How to promote a site to the top?

Question

Search Engine Optimization

Hello! Please tell me what is needed to promote the site? I heard that you need to buy external links and that they must be eternal. Where can I buy for a specific topic? What else can you advise? https://potolkirostov.ru/

Answer 1

It is necessary to make a good website (at least with a slightly less crooked layout than it is now) and fill it with interesting and useful content, gather an audience and increase it due to ease of navigation, updated content, etc.
Of course, taking into account the key requests for positions that the site claims, but if nobody really needs it, it is inconvenient, then advertising will not take it out.
And to use holes in search engines is not good and threatens to tap on the priest.
Otherwise, you need to do something and pray that everything is ok.

Answer 2

a site for business is bullshit
(layout may be ok) I
recommend looking at competitors and making a similar one for a start,
then either just read the Google / Yandex rules for webmasters and technically adjust everything,
or hire someone who read it,
and then bother with links

Answer 3

You can read step-by-step instructions for website promotion and start implementing everything in order.

• Conduct a technical audit of your site, find and fix all problems (duplicates if any, 404 pages, broken links, EAT study, etc.).
  
• Further work with the semantics (footcloths of the text ("about us, for example"), etc.), think about the snippet, you can audit usability (for example, make the phone clickable or the button to the top).
  
• Well, yes, reference (exchanges, crowd, social networks, reviews, etc., etc.)
  

Good luck in general in studying all this, well, or contact the professionals right away - and it will be calmer, and better and faster!