How to promote a regional site?

Question

contextual advertising

Good day to all, I have a site shared by geo location. There are 3 regions of our vast country on the site.
How can you increase traffic and engage in advertising not on the whole site, but on a subdomain of this region.
What tricks and tools are used? How to search for specialized advertising platforms in a particular region.
The fact that Yandex Direct and GoogleWords is set up is cool, but in the regions there are often local
media spill resources or forums where authority due to localization is higher.

Answer 1

The most banal option is to google on the topic of your site and city. The first sites in the issue will be the most authoritative. For example "faucets for bathroom Chelyabinsk". I don’t know what will come out, but obviously the most popular stores.
If you have partners or just acquaintances in those cities, ask them. In any case, local residents are better than Google and, moreover, they know the specifics of their city better than you.
And do SEO promotion in these cities. How to choose priority requests, I think it is not necessary to explain))

Answer 2

Look for, for example, central publics in your region, negotiate advertising with them, and also media with good coverage. As a rule, in the regions, the price of advertising is not very high and gives good loyalty. There are other options to be placed on regional info-sites with good coverage. Yes, the same forums and chats.
In general, look for sites with good coverage from VK\FB\Inst publics to forums and news sites, you can’t advise more here

Answer 3

Almost every region has a "city portal" where local residents read the news, watch the weather and sell apartments. Often (especially among people 35+) such local resources are more popular than federal ones. Search for "{city} city portal" :-)
If the target audience is young, you can try the same thing, only in VK. Search for the name of the city. Small cities will have one or two regional communities, larger cities will have more, there will already be all sorts of "Typical {city}". If there are a lot of comments in the community under each message - the group is suitable, you can post it.