How to optimize a store with products of different categories?

Question

Search Engine Optimization

Good day. There is a main product - solid fuel boilers. The assortment will increase, the goods will be of different types (fakes (hand-made), goods from Poland, etc.)
There will be a main domain with all goods and a blog on boilers will be on the subdomain, for article promotion. With boilers, the idea of ​​​​an article store.
But I ran into an optimization problem, I can’t understand how to optimize this scheme for search engines. Immediately there will be a store with boilers and hand-made goods, a blog with articles about boilers on the subdomain.
Won't a versatile theme interfere with promotion, or is it better to make separate boilers, a separate store (then just add boilers as an assortment)?

Answer 1

Only not subdomains, this is darkness and horror.
Why can't you make articles in a subdirectory, for example site.ru/blogs/...
And on site.ru there will be the store itself, where there will be a link to the blog.
And yet, are you doing for a search engine or for people? Do SDL and then Google itself will adjust to you.

Answer 2

Vlad Serov : I can confirm Dmitry 's opinionthat you do NOT need a subdomain. Spread internal factors between two sites if you take on a subdomain. Make a blog in a "subdirectory" (like /blog/*). I would also suggest that, in addition to the tags or categories that you will probably have on your blog, in addition to the posts, also attach a dictionary of store categories. So that from the article you can go not only to the related product, but also to the whole category of products. And vice versa, links to related articles can be not only from product pages, but also from product category pages. The only caveat: try not to have links A <-> B everywhere, but also a more original link structure A -> B -> C -> A. Example: in an article about the ZX45 boiler of the Romashka brand, you link to the page store with a selection of this brand. From the page with a selection you link to an article about the selection of boilers with automatic control. In the article about automatic control, you recommend the ZX45 boiler. And within the framework of the same example: try to have links not only from special blocks of tags, widgets, lists, but also from the text of descriptions, articles.