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TipTop2016-02-16 15:21:43
Yandex.Direct
TipTop, 2016-02-16 15:21:43

How to more accurately estimate the budget in Yandex.Direct?

In the process of selecting options for an advertising campaign in Direct, I came across a strange and incomprehensible thing: requests in different combinations cost different amounts of money. In the screenshots below, an example of how an unrelated request raises the cost of a click on windows by more than 2 times.
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Who faced similar? Which of the direct estimates should be trusted more, and do ads in the same campaign affect the final cost of each other?

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