T
T
TipTop2016-02-16 15:21:43
Yandex.Direct
TipTop, 2016-02-16 15:21:43

How to more accurately estimate the budget in Yandex.Direct?

In the process of selecting options for an advertising campaign in Direct, I came across a strange and incomprehensible thing: requests in different combinations cost different amounts of money. In the screenshots below, an example of how an unrelated request raises the cost of a click on windows by more than 2 times.
a9cea22eae0942f68408279961c1407f.png14abb986ff6242b2809a501817a0ca56.png
Who faced similar? Which of the direct estimates should be trusted more, and do ads in the same campaign affect the final cost of each other?

Answer the question

In order to leave comments, you need to log in

Didn't find what you were looking for?

Ask your question

Ask a Question

731 491 924 answers to any question