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How to make a subscription form on Facebook?
I heard today that on Facebook pages recently had the opportunity to add subscription forms, that is, such as html forms with fields, by filling in which the admin gets them apparently somewhere on his server.
What is it? Is it really something new or was it just a normal static html facebook application?
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I noticed that when creating ads on facebook there is such a type of advertising as "Lead Generation". After clicking on such an advertisement, just a similar form opens with fields for entering data. How long has this Lead Generation been around?
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