How to increase website traffic?

Question

Search Engine Optimization

What methods are considered the most effective?

Answer 1

The first step is to identify the direction of the project:
Further, after we have decided on the type of resource, we identify the most important ranking factors for its optimization. So, for example, for commercial projects, commercial ranking factors are at the forefront , but for an information project, it is necessary to take into account the completeness of information disclosure, presentation style, and much more, you can read more in this article on Habré .
Further
there is a list of factors that everyone needs to consider resources, these are technical, semantic and behavioral factors
.
First you need to prepare the foundation - such programs as Netpeak Spider or Screaming Frog will help to conduct a detailed analysis of technical factors (there are many programs, of course, but these are used most often). But, unfortunately, not everything can be checked with tools and it will be necessary to study the materiel and check many technical aspects by hand.
Then
we move on to semantics, this is a very difficult issue that would be better described in another answer, but, in a nutshell, you need to make sure that all pages of the site are filled with important semantic elements (title, h1, etc.) and they correspond to the content of the page
.
After, to the UX of the site, clearly thinking through the user's interaction and maximum convenience for him. Immediately, we will immediately take into account some of the commercial factors, and content design, and other things that are directly related to user behavior.
In
the final, we will get a perfectly internally optimized resource and it will be possible to start external optimization.
Try
to do everything as useful as possible for the user. The organic content of the site, the real benefit of the incoming link for the user on a third-party resource, and other white SEO is what you should strive for!
Yandex
suggests how to develop the site using white methods and so that it is useful to the user. All materials can be found:
In the Webmasters' Blog
On the Yandex Academy channel
In Yandex Webmaster Help

Answer 2

The question is what kind of site and why should he raise traffic?
For example, if this is a store, then it needs to increase not only traffic, but also conversion and average check. And first, the conversion, and then take on the attendance. Because it makes no sense to drive the crowd to the site and spend money and time on it if no one buys. Etc.
And such a question as it is posed is like a spherical horse in a vacuum.