How to implement Goal Tracking in Google Analytics (GA)?

Question

Google

When submitting a form, I use the following execution algorithm:
Form -> onclick event -> background execution of a PHP script with sending form data to email using AJAX technology -> in a JS script I create a GA event _gaq.push(['_trackEvent', 'zakaz', 'plitka ']);
When viewed through the GA interface "Real-time - Events", you can see that events are occurring, but they are not tracked in the "experiments" tab (the experiment is running, all tracking scripts are inserted).
Screenshot joxi.ru/yPADVIwyTJDtApfHxSs . This screenshot shows that out of 440 sessions there were 46 conversions, which is not equal to 123 actual ones.
Who faced such problem? I used the search, except for the article copied from Google on setting goals and events, I did not find anything. Can anyone share a good manual created by their own example. I will be grateful

Answer 1

Hello!
Your business is interesting. First of all, what worries me is that you are using the standard Analytics code, while your account has already been transferred to Universal Analytics (if you did not do it yourself, Google did it for you). Therefore, I have a suspicion that this may cause errors.
And tell me, where did you get the number 123 from? Is this the actual number of form submissions that you tracked in some way other than GA?
And one more thing: You can switch to a simplified scheme for creating events (and you can turn them into goals) using Google Tag Manager. Here I wrote how to track form submission using this method.