How to implement dynamic content depending on the transition from contextual advertising (multi-landing)?

Question

contextual advertising

Hello.
Can you tell me how a multi-landing is created (automatic page transformation
depending on the visitor's key request)?
Let me explain, for example, the user entered in the search "Buy an inflatable boat", and the capture page (aka landing page) gives a picture with a boat and a phrase like: "Inflatable boat for fishing". And along the same lines, if the user enters, for example, "boat motor".
Can this be done with wordpress? At least which way to look?

Answer 1

The first thing that comes to mind is good marketing of the concept of "multi-landing". In fact, these are different urls. One ad leads to mysite.ru/lodka, the second leads to mysite.ru/motor. Same template, different content. The user does not care what url you have there. Moreover, different urls simplify the work with the metric, the picture is clearer who went where and what links.

Answer 2

As an option, if you need to play around (carry out research):
create some array of variables
for each hit, 1 array element will be randomly selected
depending on this element, classes for html elements on the page can be put down . In
order to display this data in the metrics, you need to substitute some the value of this variable in the script, as an example - var yaParams = {ab_test: "красная кнопка"};
and then in new Ya.Metrika({id: XXXXXX, params: yaParams})
more detail - here

Answer 3

Help - https://www.optimizely.com

Answer 4

The author initially formulated the question incorrectly, since "an inflatable boat" and "a motor for a boat" are fundamentally different requests and multi-landing is not needed for them, you can safely cut two different pages as Nikita advised and in terms of SEO it will be more correct.
Another thing is if the requests "Inflatable boat for fishing" and "Buy an inflatable boat", then 2 pages with the same content are already duplicates and bad for SEO, and here you need a dynamic title that changes depending on which ad (utm tag) is clicked user, then the content is displayed to him.
https://habr.com/post/296582/ on PHP
lozyuk.ru/marketing/multilending on javascript
https://www.cosmosplugin.com/ for the lazy (paid plugin)