What is the return on contextual advertising?

Question

contextual advertising

I am launching an online store and I am interested in the issues of its promotion. I looked at a million websites of agencies and cases about context. Everyone always writes that they are the most successful, that everything works in a plus, etc. But no one shows unsuccessful cases.
How much return on contextual advertising can you expect for an average site without an outstanding niche product offering without big players? Are contest ad conversions usually higher than search conversions?

Answer 1

How can you talk about whether to work in the negative, in zero or in plus, without even knowing the goods with which the online store will work? And not knowing the marginality of the business of the author of the question. To the author: we need more information in order to give you any constructive answer. Let me explain:
1. Knowing what products you will sell, you can calculate the average acceptable price for 1 click on contextual advertising.
2. Knowing your average trade margin and advertising budgets, you can calculate the ROI for contextual advertising.
3. Even the most successful advertising campaign in terms of clickability will not work if you do not meet other conditions that lead to a purchase (a site with good usability, favorable prices, convenient ways to receive goods, etc.)
And according to the data that you wrote, you can only poke a finger in the sky :) As for the conversion, it depends on what target requests to promote the site.

Answer 2

Search conversions can be either higher or lower.
You don't have to expect anything - look at how competitors are spinning, launch, test, draw conclusions.

Answer 3

search conversion rate is higher.
Unfortunately, this advertising tool is very common and well-developed, which is used by everyone, from businessmen who are completely crazy, who are ready to just drain their advertising budgets to test an idea, to large business companies that, due to their scale and related sales, are ready to work in context in minus. Well, to work in plus you need to use something extraordinary. I would advise you to immediately look for not so expensive channels for promotion.
with the usual approach -\u003e the maximum that you (as a non-specialist who works in a highly competitive market) can squeeze it out to work in a small minus.
in order to work at least to zero, you need to try very hard, build not only an advertising company competently, but also the business itself (logistics, overhead costs, marketing), no worse than that of competitors. Then it may be possible to work to zero.

Answer 4

Set up the e-commerce module in Google Analytics: https://support.google.com/analytics/answer/100961...
and in Yandex.Metrika too: help.yandex.ru/metrika/reports/e-commerce.xml
Link accounts Direct with Metrica and AdWords with Analytics.
After that, launch advertising campaigns, accumulate statistics, and as soon as it is enough, enable bid management strategies from ROI/ROAS in Direct and AdWords.
This will be the easiest way for you to work in profit if you do not want to dig into detailed statistics for each keyword. But I would still recommend digging into detailed statistics - this way you will begin to understand the internal mechanisms of contextual advertising.