How to give traffic to a B2B client in a city of 30,000 people?

Question

contextual advertising

The company is engaged in electrical installation work for commercial enterprises. Conducts electricity to enterprises, installs video surveillance, fire alarms, maintains electrical networks and electrical installations.
We think how to attract traffic.
1. Contextual advertising? Surely there will be "few impressions." And the direct does not make it possible to select this city at all, it simply is not in the list.
2. Target Fb? Two audiences are business owners who still need to be defined in FB. I don't think it will be that easy. The second is those who have just bought an apartment or a house. Well, either under construction or refurbishment. Yes, but according to the owner, these people are looking for housing in Krasnodar, which is 100 km from the owner's city. A lot of young people are leaving here.
So we are puzzled how to attract traffic.
Nevertheless, the company is doing well in this small town and earns about 300 thousand a month. There are a lot of farms and enterprises in the area that need customer services. But they asked for help, as they say customers cannot find them on the Internet.

Answer 1

I think we need to start with the pages of the company on maps (2gis, google, yandex), since the activity is tied to a place. Ask real customers to leave a review through these services - in exchange for a discount (for example) or for free.

Answer 2

If online, then you need to set up addresses for displaying ads on specific buildings with a B2B audience or on multi-storey buildings, as well as places of large crowds of people, set the appropriate age from 25, etc., the main audience is women, since men rummage about this part basically + look at the average bill for which devices are better to focus on, more precisely, what devices their owners go with, I don’t know what volumes and prices you have.
You can launch retargeting for those who were looking for housing of the second category or commercial premises and renting them.
But the best thing is to print leaflets and agree with the post office, I think you can meet the budget of 10K, even if you print for all 30K residents, advertise in the local newspaper in the appropriate section, and also print ads with QR, with a link and a phone with an attractive offer from which it is difficult refuse, I think your sellers will cope with the task of getting people to look at your catalog of services on the site. Carefully work on SEO, develop social networks, engage in content marketing, e-mail distribution. There are an incredible number of ways for each resident to name your company when contacting with electricity.
I think you don’t have so many competitors in such a locality, you can also scroll through radio ads and local TV, and the most important thing is to monitor your reputation. In short, this can be endless ....

Answer 3

Make Vkontakte pages according to the main keys of the KEY + CITY type. It's very fast and practically free.
In a small region, SEO will be the most effective solution. There is little competition, which means you can go out on naked page optimization if you do everything efficiently. The context will be inefficient and most importantly - about 2-3 times more expensive.

Answer 4

For everything to work correctly, just traffic and promotion on the Internet is not enough. After all, it is necessary to attract people with outdoor advertising, quality service and services. A town of 30,000 is a tiny one, word of mouth and reviews of local customers will work more there, and not people from the region. I would say to focus on outdoor advertising: banners, the same business cards on a wheelbarrow are well received by customers, advertising on cars, billboards, and the like. The main thing is not to hang your nose and constantly be creative, look for new approaches and ways to attract clients.