How to get strings after disassembly?

Question

Delphi

When disassembling Delphi in Dede in the TForm20.Button1Click method

* Possible String Reference to: 'принтер' 
| 
00475B39   BAE45B4700             mov     edx, $00475BE4 

| 
00475B3E   E8B5F6F8FF             call    004051F8 
00475B43   7422                   jz      00475B67 
00475B45   8D55F8                 lea     edx, [ebp-$08]

When I go to the address 00475BE4 in IDA, I see the following:

.text:00475BDA                 align 4 
.text:00475BDC                 dd 0FFFFFFFFh, 7 
.text:00475BE4 dword_475BE4    dd 0EDE8F0EFh, 0F0E5F2h, 0FFFFFFFFh, 6 
.text:00475BE4                                         ; DATA XREF: sub_475B0C+2Do

If I need to automate the process, how do I get the text from the last code as in the first ("printer")?
I'm not good at disassembly.