How to find out why the installation of an android application jumped?

Question

Android

There is a fairly simple android application, posted in March this year on google play. During this time, the application received 350 installs (the application is focused on a narrow audience and is needed several times a year), and over the past 3 days it has gained 400 installations from the top. How to find out what caused this jump? I think that some post was written about the application (or something like that), but Google did not help to find it.

PS

Если кто-то хочет помочь, вот приложение: https://play.google.com/store/apps/details?id=com....

Answer 1

Maybe before September 1, schoolchildren began to be interested in the application)))) But seriously, google sometimes changes the algorithms for ranking applications and therefore more people start downloading it. It will be possible to understand more precisely where organics came from in a few days in the developer console in the reports on traffic sources section, there select to display data by day and see where users came from via external links or from the play market itself. Well, you will see and compare the number of page views of your application. And if the number itself has increased, then it means 100% it's in Google's machinations.

Answer 2

seasonality + ranking change