How to fill in the target audience and content in google play?

Question

Google Play

For your game, you need to fill the target audience. My game is a simple puzzle game with ads and in-app purchases.
There are groups: up to 5, 6-8, 9-12, 13-15, 16-17, from 18
I would put from 9

Next question: "Does your application collect personal or confidential information?"
- I don't collect anything, there are unity ads and google services - as I understand it, they collect (means Yes)

Join the "Apps for the whole family" program?
- as I understand it is not necessary

Answer 1

"Family Friendly" does not include ads, paid content, or violence. Collection of information there is also impossible, it seems. In general, what is not clear? You are given a list of questions, you click on the necessary checkboxes, next, next, next - a rating is received - publication. If in doubt, set more severe limits. It's better to put 13-15 years old and lose part of the audience than to put 9-12 years old and get banned if the game has inappropriate content for the age...