How to explain to an ordinary client that a site made by hand, and not on a template, would be the best choice for him?

Question

Marketing

The market is literally full of cheap offers for creating websites (landing pages, online stores, etc.) that are created on universal templates for WP/Joomla or Wix/Lpgenerator/etc. The cost of such offers is quite low. An ordinary client is increasingly choosing a contractor at the lowest price. How do you, dear colleagues, explain to your customers that a project created by a development team (UX designer, layout designer, programmer, etc.) will certainly be a better choice than the one that was assembled on the knees by a schoolboy in the evening after school quickly / angry/cheap?

Answer 1

First, template sites have a number of disadvantages.
Due to the versatility of the layout, they usually contain a very large amount of unnecessary code.
How to explain this problem to the client is up to you.
I usually say that such sites are more difficult to maintain than a site created "specially for him."
Second, push for uniqueness.
Usually, the phrase "You don't need a site that will be a copy of another project on the Internet" acts on clients.
Tell him that the site is the face of the company, it should not be a copy of something (it may even turn out to be a copy of competitors, which will bring a number of inconveniences to him and competitors).
It should "cling" the client who has come in, to be remembered.
But you shouldn't force it.
If the client doesn't care and wants cheap, then you have two options.
Fuck him or do him what he wants)

Answer 2

a project created by a development team (UX designer, layout designer, programmer, etc.) will certainly be a better choice than the one that is assembled on the knees by a schoolboy in the evening after school quickly / angrily / cheaply?

1. What makes you think that your "project" will be better than the templates made by specialists and checked-rechecked by hundreds or thousands of others? HR going through the roof?
2. What is the relationship between the template, assembly and students? This already says that you do not understand the subject.
And it is dangerous for a client to contact such do-it-yourselfers - no one will check what is there in reality, it can be more difficult and expensive to finalize.

Answer 3

No way. If the template covers all needs, then take the template and not waste time developing from 0.

Answer 4

> How do you, dear colleagues, explain to your customers that a project created by a development team (UX designer, coder, programmer, etc.) will certainly be a better choice than the one that is assembled on the knees by a schoolboy in the evening after school quickly /angrily/cheaply?
You have a categorically wrong understanding of what a site on the engine is. I can’t understand why you think that your handicraft, concocted in a couple of weeks by yesterday’s schoolchildren, is somehow better than the Product, written by hundreds and thousands of programmers in open source and tested by millions of users.
> "How to explain to an ordinary client that a site made by hand, and not on a template, would be the best choice for him?"
First, make sure that YOU understand what the client wants. For example, can you prove with numbers that a site created by you from scratch will increase customer sales by 10%, but a site on a template will not increase? Are you sure you can do it? If not, then why does the client need to know what guts are inside the site, if he performs his business task for minimal money?
> The market is literally full of cheap offers for creating websites (landing pages, online stores, etc.) that are created on universal templates for WP/Joomla or Wix/Lpgenerator/etc. The cost of such offers is quite low. An ordinary client is increasingly choosing a contractor at the lowest price.
And he does it right. Why would an average company need something else for a business card site? For THEIR BUSINESS, this is ENOUGH, and it is clear that the lower the price, the better for the client. To deliver pizza, they buy small scooters, not cool, hand-built Harleys. Because all these are tools, not an end in itself.

Answer 5

- I want a website
- Ok, I can use a ready-made template, it will be normal, quickly and inexpensively, but you can choose the appearance from these three options
- And if I draw it myself?
- Not a question, but it will be more expensive
- Ok, make this template, just change the logo to mine.
Templates have the right to life, all the more, many are made up better than other "pros" do by "hands".
I remember that tsms was written to order, so as not to use Jumla. Under the news and the catalog of goods, yeah.
"You cho, everyone will see that on a free engine, they will think what kind of suckers, there was not enough money for a normal site"

Answer 6

How to explain to an ordinary client that a site made by hand, and not on a template, would be the best choice for him?

for an ordinary client, a site on a widespread engine will most often be the best choice.
situation 1. in a year you are out of the market, who will support and develop a self-made bicycle and for how much?
for popular engines, finding working hands will not be a problem.
Situation 2. The client wanted to attach an e-shop/email mailing system/forum/review book/gallery to the bike you assembled manually. in the case of a bicycle, each time you need to pay for a fairly large piece of work, and wait a long time for implementation. for engines, there are enough ready-made components (both paid / and free - according to the client's capabilities and needs) that work well enough and are supported by developers.
in order not to look like a competitor and be in demand for a client, it is enough to pay for the work of a good designer and content manager, and in terms of functionality, the more typical and familiar, the better and more convenient for visitors. Believe me - they do not burn with the desire and need to study the original bicycles of the user interface.

Answer 7

Why do you want to impose on a person a thing that he does not need ?
Manual option - Naaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaha, because, oh, a boy who lives online - most people have a whole business in real life, and its profit does not depend on the site.
How do you, dear colleagues, explain to your customers that a project created by a development team (UX designer, layout designer, programmer, etc.) will certainly be a better choice than the one that was assembled on the knees by a schoolboy in the evening after school quickly / angry/cheap?
If your team's competitors are schoolchildren who earn extra money in the evenings, then your team is worthless.
A team like the one above is supposed to solve very serious customer problems . To which schoolchildren are like the moon.

Answer 8

Why explain this to the client? The client came to you for a solution to his problem, so solve it in the most effective way.

Answer 9

Is this your target audience? If the site has 10 visitors a day, why would the customer pay for the expensive work of many specialists when such a site can be easily built by a student? The high costs of such sites simply will not pay off. That's when the client realizes that he has "outgrown" such sites, then he will need such proposals. And, based on this, you need to focus advertising, answers to questions, etc. (slogans like "fucked up - come to us, we 'll fuck together ).

Answer 10

If you can't explain it, then it's not true. Cross-country shoes from aliexpress or custom-made shoes, which is better? No, not shoes. And not crosses. No answer. No need to sell shoes to those who are looking for shoes for giving, which is not a pity. And don't sell sneakers to a clerk who needs to look perfect at a work meeting next week.

Answer 11

It is necessary to show: what does a unique design mean, created specifically for specific tasks on specific examples of their work.

Answer 12

No way. And you don't need it.

clients, if you promise roughly, are divided into three groups:
- client-applicant - he must be taught before he buys,
- client-patient - he must be treated before he buys,
- client - knows what he needs, how much he is willing to pay, when he needs it and when it is no longer needed (too late)
the trouble is that it is worth working only with the latter. the rest take time.
And who gave you the right, bro, to teach? Or are you paid for lectures?
And who gave you the right, bro, to treat? Doctors have been preparing for 7+ years... this is definitely not about business)

- Dohtor, you are a tooth!?
- No, grandma.
- And who?
- In your opinion, it will probably be pi..duk.

Answer 13

A lot has already been written. I want to add that it is worth looking a little wider. Each client has needs, and the sites that the team makes are not always needed, but it does not come cheap.
There are times, for example, when a client needs to test a lot of things, and he needs 10 - 20 - 100 sites. Of course, it’s more adequate to do everything on a template, quickly and not expensively.
And in the future, when the template does not cover all the needs, it will be done from scratch.
Well, here's an option, maybe. Everywhere has its advantages.

Answer 14

I don’t make or buy websites, but if I see a template online store, I close it faster than the window with the bot pops up in the lower right corner.

Answer 15

Let's take a simple example. I am a customer with a small company with a narrow niche. My goal is to get money from online. There are options: spend money on self-writing or install wordpress (etc.). WP is easily sharpened for search engine optimization and for most needs there are ready-made plugins (eg micromarkup, CNC, linking modules, etc.). Self-writing requires constant administration by a knowledgeable person and an expensive expansion of its capabilities.
Search engines do not give any advantage to self-written CMS. As a customer, it is more profitable for me to install the VP.
Now they offer me - to make up a completely unique template or take a ready-made one from temporest. At the temporest, I will take a template for $20, finish the css for myself and reconfigure it a bit + for a small surcharge I will receive technical support for the template for a year. Search engines give a slight boost per unique. sample.
Bottom line: what's the point of me paying a huge pile of money for no idea what, when I can spend 30-50 bucks and get all the same?
PS I worked with both self-written and template projects. So far, I have not seen a single advantage of self-written CMS, but only one problem.

Answer 16

why explain
the bisser now it’s expensive
after 6-9 months draining money for horseback advertising people themselves will crawl to save the
issues at the level of a specialist and the speed of heating the soldering iron of the persuader
, the customers are usually hucksters, so here you just need to scream stomp nagas call him swear words then you can convince

Answer 17

If the client really makes a profit from the site, arguments can be given. And the main one is how a unique non-template site will help him sell. If it helps at all ... Now think carefully and answer honestly to yourself whether it will help, taking into account the client himself and his idea of ​​using the site and the goods being sold.
And if the client does not even write a text about us in 2 weeks, if he is too lazy to fill out a brief, then why does he need a unique site at all. Put the template and forget it . And when some misunderstandings arise, then take an hourly fee to search for lice in someone else's code)) And take 2 times more than you estimate your time.
It was said from a freelancer's point of view.
And if from the point of view of the studio (in the description of the question there is a hint of "a team of developers (UX designer, layout designer, programmer, etc.)"), then damn it, you should not offer websites, but a trading tool. To have marketing (both your own and be able to do it for the client) and then the question will not be: "Template or unique design", but "the client's goal is its implementation with a bunch of goodies that your studio gives." Realize the principle: "Just no one needs websites!" You need either a result, or amuse your vanity ...