Podskazhite sources of information?

Question

Marketing

I need sources where I can read more information about how to plan, think through projects so that what I have in mind is exactly carried out. *projects in any field* Let's say there is an advertisement for the site, the client should click on it (why?), Then, the site has a product that the user will buy (why? the idea of ​​\u200b\u200bthe product?...). (What attracts?) We need sources that answer these questions.

Answer 1

The main source is metrics. But they can be obtained on an already launched project, and in advance, unless it is possible to conduct social. poll. Information about the causes can be taken from the head, especially since each phenomenon has a million reasons. But on the other hand, metrics will allow you to understand what is better and what is worse, regardless of the reasons.
For example, no one could have guessed in advance that the icon with a screaming man would make the application very popular. Does this mean that a screaming man is a mandatory element of any icon? No. When everyone starts making icons with a screaming man, paradoxically, the icon without the screaming man starts to stand out. Therefore, it is impossible to say in advance which is better - a screaming man, a girl, an abstract drawing, or even a black square by Malevich. To find out, you need to test all the icons on a small sample (A / B testing), and this will give an answer.
In general, if you are advertising / selling interesting and useful things, then it is much easier to present them. So it is better to focus on the need and quality of the product, and on the detailed truth about it.

Answer 2

Google,
well, you need to understand that 9 of their ten ideas further if you do everything right will be unsuccessful