How to drive traffic to content sites?

Question

Search Engine Optimization

Hello, take up the development of regional media - urban magazine. From the experience of others, I see that their decisions come down only to social media. Are there really no other ways to attract readers other than to develop communities on social networks? I consider offline marketing obsolete in this case, as well as the purchase of left traffic / links.
Who thinks what?

Answer 1

Aggregators like Yandex.News can also provide good traffic

Answer 2

As Alexander said, yes, Yandex and Google news give their traffic. But the whole essence of a news site is the quality of the materials, an example is jellyfish.io