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Pennio2020-09-23 14:57:04
Search Engine Optimization
Pennio, 2020-09-23 14:57:04

How to display rating in Yandex search results?

Rating of goods

5f6b34edc5e0d853267054.png

AggregateRating is also displayed by Yandex for LocalBusiness

5f6b372480826453666726.png

It also occurs for books. And even for a marked up ImageObject !

I know about schema.org dictionary and microdata. Google displays my markup. Why does Yandex not pick up? Are there any special conditions?

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4 answer(s)
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pillson, 2020-09-23
@pillson

https://schema.org/Rating
This data comes only from micro markup, you can use shema or opengraph
there is a rating attribute, pass a value to it, do not forget to check the validation

https://search.google.com/structured-data/testing-tool/u/0/

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Artem Gvozdev, 2020-09-23
@arty23_03

how do you form it? Through json-ld or html markup?

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Pennio, 2020-09-24
@Pennio

If you type in the search phrase, as in the example, and check the pages highlighted in the screenshot in the markup validators. Then they use the schema.org and microdata dictionary.
Microdata - markup in standard HTML elements.
Exactly about this and wrote in the question.
I am using schema.org and microdata. After reindexing, Google displays the marked data in the search results. but Yandex is not.

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Eugene Moldovanu, 2020-09-25
@Devvver

1) The rating is not displayed for all niches
2) You need a good trust for the withdrawal
3) Sites are viewed manually

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