How to decide on a course on contextual advertising?

Question

contextual advertising

Good afternoon! I am new to this field. Recently I became interested in site building and promotion in search engines (contextual advertising) for myself.
There is a great desire to study services for setting up contextual advertising (Y. Direct and G. Adwords) and additional tools - wordstat, key collector, etc.
There is a lot of information on the net on paid and free courses, but with my almost zero knowledge, I am afraid to lose a lot of time studying completely unnecessary information.
In connection with this question. Please tell me, are there any paid or free programs / online courses that really transfer knowledge from the zero level, at least to the average?
Or is it possible to learn about the context productively only by reading Google and Yandex help?

Answer 1

strictly speaking - they exist,
but the result, if you spend your money on advertising, will be like in the well-known joke "whatever dress you put on, you will still be fucked"

Answer 2

I join the author of the question. I would like to hear who and how increased competence.

Answer 3

Free plots from Konstantin - m-context.ru/
+ RD from BM can be looked at for clarity.

Answer 4

If you decide to study, then I advise the book "Google Adwords complete guide" on ozon is, in Russian. Bought the book and am very happy with it. It is clearly written and has illustrations. There is about strategies, about rates, etc. absolutely everything is connected with contextual advertising, everything is there. But you can still finish off with courses ConvertMaster or EMPO, I advise you. I studied at EMPO and am very satisfied. But try to combine with books and then the effect will be. But practice is also important. Create any site, but with a light theme and try to test. I do not advise complex, then you will get confused. Walk smoothly. I don’t advise BM at all, I was there once and whole employees of one friend say absolutely obvious things. There, people come with experience and are waiting for something new, and there they procrastinate for beginners with everything. If you want to advance through Direct, then I advise Phillip Tsarevsky 2015, 2 editions. I bought it in electronic form for Litres and it costs 299₽. I took Pro Adwords for 1200₽ Paper and it was worth it to study Adwords and gave an effect, but you don’t need to limit yourself to books either. Look at the forums, courses with specialists, contact and then learn! Courses can be obtained on private forums.

Answer 5

It is best to use primary sources - Yandex and Google channels on YouTube

Answer 6

Well, did you try to understand the primary sources?
From scratch - it's hard and impractical, in practice such questions arise that cannot be unearthed in the office. references.
Come to the updated practical course:
This weekend, April 15-16, the Easy Yandex.Direct course will take place in St. Petersburg.
http://confidence.su/event/coursedirect/
I myself have been engaged in advertising and website building for over 14 years. There are Yandex and Google certificates.
But how many courses I have seen - all of them are very complex and mostly theoretical.
It’s not possible for non-professionals to just take it and do it after them.
My practical course is an intensive two-day seminar for beginners and inexperienced Direct specialists, which will allow you to select about 1000 selected target keywords (with a list of 500+ negative keywords), set up the main types of advertising - search on PC, on mobile, advertising in YAN, retargeting. Get a CTR> 5% and as a result, very tasty placements for the minimum rates. For years I have polished the optimal concise setting formula, and seasoned it with the latest Yandex innovations and new trends.
I can talk about this for hours, but I won't bore you, more here :
PS:
And next in line is the Google AdWords course, we'll make a bomb with experts from Google! )
But I will write about this later.
And you write questions and wishes!

Answer 7

I found this collection of Yandex Direct useful.