What does it mean to buy or sell traffic?

Question

Blogs

I often hear the expressions "I sell traffic" or "I buy traffic" in the context of advertising. What do they mean? How can it be bought or sold? Explain with a real example. Does the blogger who has the ad sell it or buy it? Does Google Adsense buy or sell?

Answer 1

Google buys through adsense and sells through adwords

Answer 2

Traffic is people (or bots).
They buy incoming traffic, that is, N people will go to this site from somewhere, and you will have to pay for it.
Sell ​​- outgoing, that is, N people will go from this site to a link somewhere, and they will be paid for it.
Traffic also differs in quality - solvent / insolvent, targeted / non-targeted, etc. ... but here a very long tale begins.

Answer 3

You can find out everything related to the sale and purchase of traffic on YouTube if you type a query "how CPU networks and affiliate programs work", I advise you to ask)