What should you blog about?

Question

Blogs

Good afternoon! Interested in the question, is it worth writing articles about development in the blog of the web studio, with code snippets and explanations?
I watched the blogs of other studios and there everything is almost about design, marketing, sales. What should you blog about? What do you blog?
In addition to developing websites, I also create programs for PC. Should I write code examples, articles about the programming language in which I create? Target audience - those who want to create a website or order a program. Are they not interested?
Thank you!
PS I will also be glad to hear and see examples of blogs from other studios that you think are good and worth attention (only without advertising)

Answer 1

The obvious answer is to write what will be interesting to readers. Define your audience and create content for them. If your target audience is potential customers, then write advice on how to properly draw up technical specifications for a website or program, what to pay attention to, etc.

Answer 2

I wrote different tips and tricks on the company blog. Those. everything related to web development and development of applications and programs. And this gave an additional influx of visitors and readers. But clients most likely do not understand this scribbling... Therefore, its benefits are doubtful in terms of attracting new customers, but development questions were constantly pouring in...