How to customize the look of a photo when posting to VK?

Question

HTML

if you place a link in VK, for example, on the wall, the photo and description of the page are pulled up. But it's different for different sites. Moreover, posting by inserting a link, for example, to a wall. That is, posting plugins on the site are excluded.
For example, from the site https://vc.ru/p/kino-cut fasts like this:

and from my site tmstudent.ru/article/stipendii-na-obuchenie-v-magi... like this:

Pay attention to the size and appearance a photo.
Who knows how to set up option 1? Where to read? What to do? And who is to blame?

Answer 1

your site is up and running!