How to counteract product clicks?

Question

Electronic commerce

Can you please tell me in this situation: we have a store of very popular goods and here is such a problem - buyers collect different goods in their basket, and they take half a day to pay, and the next buyers already do not have enough goods, because they occupied / reserved it, postponing it in shopping cart previous customers. Partially, we dealt with this in the following way: we reduced the lifetime of the basket to 30 minutes and allowed the purchase only for registered ones, but this is like a crutch. Probably the solution would be to introduce online payment, ie. You must pay immediately and the lifetime of the basket is 10 minutes, for example, but so far, alas, we cannot implement online payment.

Answer 1

We also racked our brains in the wholesale Internet store. For a year they have suffered such a scheme:
For example, there are 10 pieces of a certain product. When adding 4 pieces to the cart, for the same visitor it shows that 6 pieces are left, and for the rest it shows that the same 10 pieces are left, which means that another can throw all 10 pieces into the cart. Well, for example, another person throws 8 pieces and buys sharply, and the first one is in the basket and admires his choice. At this moment, INSTANTLY (using websockets), the first one has a drama right before his eyes - the product card in which the balances have changed changes color, the quantity that he previously added is written in red and crossed out (4 pcs), and the quantitative input is filled with the remaining goods, i.e. number 2
Further, a formidable inscription is written under the product, saying that the remains of this product have changed.
And this drama is completed by a very formidable inscription that appears in front of the "place an order" button, they say, please note that for some goods from the basket the balances have changed (suddenly there are hundreds of goods in the basket and they do not fit on the screen).
This function is extremely relevant for us, because. during the newsletter about a new product, a lot of wholesalers flock to the site, and without this feature (we call it the "real-time basket"), complete CHAOS began.

Answer 2

make the step of reserving the goods a separate step that requires some kind of action by the buyer - it doesn’t matter that this is not a money transfer, people don’t necessarily want to do nasty things, they just came, collected the goods in the basket, looked at the price and left, and the basket remained hanging - let the user click to reserve a special button, and there is a phone, an SMS code, and so on, in general, an action from the user.

Answer 3

I in the same situation introduced the validation of the phone number and the restriction on the size of the basket "reasonable limits". well, online payment by itself, or reservation for a long time after calling the operator.

Answer 4

You can try setting a reservation timer, for example, the less product left, the shorter the reservation period

Answer 5

I also came up with this option: integrate with 1C, then turn off inventory management on the site, and the stock is reduced to the 1C database only when the status of the goods is issued / paid. I think it's a human decision