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How to correctly calculate the cost of advertising on the site?
Good afternoon!
Advise how to calculate the cost of advertising on the site in order to provide this proposal to an advertising agency.
For example, On average, we get 330,000 views per week. For example, according to li.ru statistics from January 28 to February 3, there were 416,034 views with 267,801 visitors.
I would like to offer the price of banners to the agency.
That's how I think. Correct me if so. With a price of 20 rubles per 1000 impressions, the price is 20,800 rubles per week, provided that the impressions per week are 416,034. I'm even ready to offer a banner for 15,000 rubles per week.
Advise how to do it right?
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Consider as you wish.
If you sell 1000 impressions for 1000 rubles - well done.
If you sell 1000 impressions for 1 ruble - well done too.
If you don't sell, then you don't sell.
It's not meant to be :)
I think it depends on the interest of a particular advertiser in your site audience, how solvent it is and how hard it is to get its trust. Well, like 500 thousand schoolchildren visitors will be clearly cheaper than 500 thousand people with high or at least average income. Plus the theme and its value on the portal.
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