How to choose a freelancer - SMM specialist?

Question

Freelance

I don't understand this specific. How to understand that you are not dealing with an amateur and not with an experienced swindler?
What are the quality criteria in this work, apart from the traditional ones (reviews, etc.)? What, finally, is the content of the work of an SMM specialist?
There is an understanding that "gray" methods are not of interest. That's all for now.
UPD. Sub-questions.
How is SMM measured? How does this measurement affect the price of services?
When there are global tasks in SMM, and the corresponding cost of the project is set, is it possible to do the work without "gray" methods?

Answer 1

Well, at least ask for a work plan. It will more or less show how experienced the specialist is.

Answer 2

1. You can ask for available cases. That is, examples of solving different tasks in SMM. Even if the task is primitive: how to increase the number of subscribers by 1000 in a month without financial investments, you will still understand whether a person has any knowledge, and if he does not, is he able to solve any SMM problems at all.
2. You can give a test task and see how he copes with it. Let's say he comes up with a contest for you to promote something.
3. You can ask how he analyzes the work done (this will show whether he is familiar with analytics and, in general, with the programs available to the SMS manager).
It’s good when a sms writer writes competently and interestingly, speaks politely and tactfully, is aware of the latest news and trends in the Internet sphere, knows how to use Photoshop (he should be able to stick a plate with text on a background picture).

Answer 3

Good afternoon, Artem!
It is worth paying attention to:
- work experience
- the number of confirmed cases and portfolios
- the availability of certificates
- reviews on the Internet
- presence on freelance exchanges
- the presence of your own website, a direct phone number