How to change the title on the site depending on the Yandex.Direct request that led to the site?

Question

contextual advertising

The topic is now popular. In particular, they introduced such a concept as "Multi-landing". The yagla.ru service is actively promoted as well.
But it is clear that there is nothing in the substitution of the title depending on the advertising request - there is nothing supernatural in this. Especially if you need a simple replacement. Only the title, exactly like the request from which they went to the site.
I found an interesting script, besides free htraffic.ru/query . Unfortunately, the script is not the simplest, + the developer does not provide support.
Maybe someone has a simple and elegant solution, please tell me. I'm only interested in Yandex Direct, adwords is not needed.

Answer 1

see where you came from (for example, via HTTP_REFERER), parse the received string, identify the visitor's parameters. for example, utm tags can be taken as GET parameters. and depending on the received value change the text.

Answer 2

1. You cannot receive the search query itself. Search engines encrypt them.
2. Through UTM you can pass a key phrase and change the title depending on it.
3. In most cases, it is impossible to simply insert a key phrase into the title; instead of a human text, there will be some kind of “asus laptop price”, which will rather scare the user away than increase the conversion.
4. It is not enough to change only the title, most often you have to change both the text and the inscriptions on the buttons and even pictures. It’s one thing if a user came to a fitness center website using the key phrase “lose weight by summer”, and quite another if they came using the key “how to pump up a bitsukha”. One substitution of the title will not do here.
5. You can look for ready-made scripts, modify them for yourself, you can even make some kind of interface through Google Spreadsheets. Or you can take the same Yagla with a 20% discount: yagla.ru/?promo=elama

Answer 3

I found articles on how to do this for direct in a monster envelope and on the traftip ru site, this is my first question, so I don’t write a link, suddenly they delete me, but if I score in Yandex - Changing the headings on the site using Yandex.Direct keys - they will come out from above, but I can’t do it, nothing works, why I don’t know if the links are not correct, or the script is not working, although the monster envelope would not be dishonored, I think ... they wrote a comment on the article there, asked -they don’t answer, it’s been 3 weeks already ....
In general, here’s what I’m talking about:
If someone managed to replace it, write how you did it, and post the link in the form in which it should be .... There is more people who do not know how to do it))) for example me.