How to calculate the cost of investing in an online project?

Question

Business Informatics

Let's say I have a working, profitable site, in order to promote it, increase profits, I need some injections.
It is clear that you need to plan a list of what needs to be done in order to achieve certain indicators and evaluate them.
The question is how to evaluate the share to be sold, for example - to sell 10-20-30 or more percent of the project. Part of the money should be spent on the development of the project, and part - as profit from the sale of the share.
How is all this properly done?

Answer 1

You can evaluate it relative to the future profit from the project (it is impossible to sell, but it brings income) or the planned sale price (the entire site is for sale). For any option, estimates and some kind of confirmation are needed.
From the current situation 20 thousand \ month * 24 months \u003d 480 you want to sell 10% \u003d attract 48 thousand, it seems that this is not the amount you are counting on (because it can be taken from your income).
You need to look at the project as a whole, how much money you need, what you want from the investor, what you can interest him in.
"Spend part of the money on the development of the project, and part - as profit from the sale of a share" - does this mean that you will not use all the money received for the project? Under such conditions, hardly anyone wants to invest.

Answer 2

it is not clear, if the project is already making a profit, then why sell it, and then invest in it? You can simply deduct a percentage of your income. The question, as I understand it, rather rests on marketing tools. But here it depends on what you want and what the market wants.

Answer 3

Calculate the investments you need - sum up all the planned expenses for the n-period of the life of the project for which you plan to attract them. But, for this you need to draw up a financial model (business plan). And there, you already indicate, in addition to what you need, what you can provide in return to the investor - many, many calculations of profit and investment efficiency (NPV, IRR, MIRR and other goodies). This is if in general!
As for the share estimate... Let's say that the project brings in 400K per month, the scaling potential is an increase in monthly profit up to 1M/month. For this you need 5M investment. There is no point in breaking into shares here, and trying to evaluate them. Since you will be the person asking, the decision to give money or not is made by the investor. He will tell you (if he accepts the data from the business plan and decides to cooperate with you) that he wants 35% in exchange, and here you already decide whether you are ready to part with such a part of the company, albeit for a while. In principle, all investors immediately announce the percentage that they usually take.
I hope it was helpful)