How to calculate customer acquisition cost (CAC)?

S

superyashaaa2021-01-29 21:13:47

Marketing

superyashaaa, 2021-01-29 21:13:47

The task is to calculate the cost of attracting one paying user.

CAC
• Av. Advertising price $ 300.00
• Blogger audience from 30,000 thousand
• Conversion 10%
• User 3000
• CAC $ 01.00
• Audience - Conversion = User / Av. Price = CAC$01.00

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1 answer(s)

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Kristina Golovashin, 2021-02-10
@superyashaaa

Usually , the following formula is used to calculate CAC
: The sum of all expenses / the number of attracted customers.
More broadly, the formula can be written as follows: