How to conclude an agreement with an SEO contractor?

Question

Freelance

They choose an SEO contractor for their company (quite large, 35 branches in the Russian Federation). All companies offer standard conditions of 50 thousand for the promotion of about 30 keywords in 14 regions. Offer to conclude a standard contract with a monthly payment.
Tell me how to change the terms of the contract, make motivation, pay for fulfilling the conditions?
And, in your opinion, the price for SEO is adequate (topic - metal tiles, roofing)

Answer 1

Well, definitely 30 requests is not serious, there must be an extensive semantic core.
The contract must contain financial guarantees - well, they do not undertake to do something, but what will happen if they do not.
If a company offers a contract that you want to change, then it is usually better to change the company right away.
And I think it's worth reading the mini-book How to spot a hack SEO company

Answer 2

good morning) both literally and figuratively) position promotion (your very 30 keywords) is a "slightly" outdated cooperation model, in which the agency / private trader will never stress about improving the site. That is, he will just buy links, comb the site a little inside and calm down on that.
You think correctly, snippets, content on the site, landing pages - this is an important matter, because you need not just to bring a person to the site, but to offer a product to him so that he wants to buy it)
There is a beautiful, transparent, understandable and hated by freeloaders collaboration model, namely CPA. This is payment for a specific action: for a call, for example, or for clicking on the "place an order" or "ask to call back" button.
If there is sympathy between you and the person who has taken over the promotion, the best interaction system is to consider the issue in the natural search as an independent sales channel, and the SEO as a manager and pay him a percentage of sales, like all other managers.
The SEO specialist will then work day and night on the landing pages, improve the conversion ... he will even call you and inform you that, for example, the girl who receives calls from the site is blocking sales, because she doesn’t understand anything about the product that she sells .
In general, he will develop business.

Answer 3

First, figure out what you need for the site to be in the top or for the site to sell, and stipulate this item in the contract, but the SEO agency is unlikely to do this, while your tiles are being sold, they optimize three sites, don’t think about to be among the leaders in search engines, and what will you offer the client so that he wants to buy from you and optimize for it, for a start, I would give your business for an audit to marketers. and after their analysis to the SEO agency.

Answer 4

There are Internet marketing agencies that deal with SEO as well. It is worth contacting them so that both the conversion grows and positions in Yandex/Google. I myself worked in such an agency for about 2 years. Sometimes all this (SEO, site conversion increase, usability audit) is sold as one service as "comprehensive Internet marketing" and, in principle, costs less than SEO and conversion increase separately. If needed, I can recommend.

Answer 5

The issue of guaranteeing results in this area is especially acute, no
one can guarantee that Yandex or Google will not change the algorithm,
or that competitors will not force them out of their desired positions. We must look at the
result.
The main idea put forward by me in response.
There are two graphs, one is the dependence of the theoretically
necessary work for the result on the desired positions in Yandex
over time. The second graph represents the work done by the
SEO specialist. These graphs have some peculiarity,
we can build a work schedule of a specialist in real time, we can get a graph of the reaction of
search engines to this only after some time.
Take this moment into account so that the report is about the work done now and the report on the positions that have changed as a result of the work done earlier

Answer 6

In general, I have experience in drafting SEO contracts, write if you are interested

Answer 7

jacksparrow wrote everything correctly, but all these guarantees are asked and no one wants to understand the principles of work. Everyone needs a result, I have an example of one contract in which the company clearly writes the conditions that the person who promotes is financially responsible for three times the cost of the project. And all litigation due to the one who ruined the project. Now, if there are those who want to sign a bonded contract, I will give data to companies that need services :)

Answer 8

It is necessary to conclude an agreement as follows: look at the "fish of the agreement" in advance, then if everything suits you, then you can safely conclude!