How to build Ad Hoc correctly?

Question

Apple App Store

I want to install an application with a special request in the browser.
I have my developer account.
I take the application to register it through instasign, then upload it to the site, copy the download link and put it in a file (.plist). Then I add this file to the site. And then I enter special characters for the download on iOS and then I enter the link to the download (.plist)
BUT The application starts downloading with a white icon, the download reaches the very end and suddenly the application icon appears, the download icon remains.
As a result, the application works, but this download icon is not removed. What to do? Maybe you need to prescribe adj through special. Certificates? By the way, this method does not work on 7.1 Beta Did it on 7.0.4