How to approach the creation of a landing page?

Question

Search Engine Optimization

Dear, good day.
I want to create a high-quality landing page for selling offline services.
But no matter how strange it may sound, I have no idea who to go to for "help"?
Separately hire a copywriter / designer / layout designer / SEO-optimizer or is this not the right way?
I would be grateful for your recommendations for action.

Answer 1

If you want to promote a product not according to a pair of three keys, it is better to make a full-fledged website that is much easier to promote

Answer 2

Try to figure this out on your own first.
Take a look at CMS Wordpress. It is easy to set up + there are many suitable free themes and plugins.
And for filling the copywriter will be very relevant. Just choose a person who knows what SEO keywords are for writing quality copy.

Answer 3

You first of all decide what you want: lp or a full-fledged site. If LP is one page, and there is no point in bothering with SEO at all. SEO - to sharpen a full-fledged site for search. LP - "for people, their emotions and desires." And one is incompatible with the other. In fact, landing page (landing page) is the place where you attract a potential client and "process" it.
The right approach in the case of SEO would be to make a full-fledged site, sharpened for search, and from it already make a bunch of links to LP. But this is hard work.
I don’t know the specifics of your work, but you can host a landing page (when you have already done it) on leadvertex.ru and create a mini-affiliate program there, and put the promotion in the hands of arbitrageurs (look for arbitrageurs yourself on specialized forums alasearchenginers , kote.ws, cpaclub and the like). If you have a tempting offer, they will make the landings themselves, and they will send you ready-made applications with various options for their remuneration

Answer 4

SEO clarification.
to "connect" seo to a landing page, you need to do multi-landing, and hub pages, where there will be links to landing pages divided into categories and topics, all this can be done both on one domain and using subdomains for regions.
Yes, and add all the above listed pages to sitemap.xml
An important point, all landing pages must have a static url, and not be generated from a user request passed through a utm tag. Meta tags and titles should also be unique and attractive to potential visitors.