How to advertise within specific applications?

Question

contextual advertising

Please tell me, what are the ways of advertising in specific applications from Google Play and Apple Store? I found this article on the Internet Klats . The launch of such advertising is only available through google ads?! Something I doubt that in this way you can reach iPhone users. Yet again. How can I specify the application from the apple store in the settings ?!

Answer 1

you can get through, but not all Google put ads

Answer 2

Kind. Take a look at self service DSP platforms (Google DBM/Display&Video 360, Getintent, Hybrid, etc.). It will be problematic to get into DBM, because. there you need a reseller through which you can work, they do not work directly in the Russian Federation. The rest of the platforms are local and fairly accessible.
Many of them have the ability to select specific applications that are included in the grid.
There are more settings to choose from.
As for the question "reaching out to iPhone users" - they are also in the Google affiliate network, as well as vice versa, only it is more difficult to reach them, because. ios has less ads, more paid apps.