Effective Google AdWords in Italy?

Question

contextual advertising

Maybe someone came across setting up contextual advertising in Italy or in Europe as a whole. What are the subtleties? What advice can you give?

Answer 1

What language will you spin? It should be taken into account that in Europe there are 4 main languages ​​and, accordingly, for each group, make your own campaign and landing.
What is the theme? In Europe, there are restrictions on some subjects without certification, but they are in the Russian Federation, the same medicine.
In general, there is no particular difference except for the general level of rates. Separate search and GDN, as well as mobile traffic from desktop traffic, and do not forget to disable placement in GDN applications so as not to drain the budget for bots and understand where requests come from. According to the experience of driving advertising to the world, mobile traffic gives a conversion 10-20 times lower than the desktop one (both keyword targeting), the ratio of 10 thousand clicks - 5 requests from GDN and 100 clicks 3 requests from search.