How to add similar text to the title of a Yandex.Direct ad?

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vis0r2015-06-16 03:58:02

Yandex.Direct

vis0r, 2015-06-16 03:58:02

Hello, lately I often see ads in special placement that have "-" instead of the "/" sign and a couple more words instead of the domain. Tell me how to do this?
Here is an example of such ads: look at the first 2 and compare with the 3rd

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